Blog

Thought-leadership articles and trend reports brought to you by the Enrollment Management Association

  • If You Provide It, They Will Come: Welcoming Prospective Students to Campus

    If You Provide It, They Will Come: Welcoming Prospective Students to Campus

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  • What Do You See When You Look Out Your Window?

    What Do You See When You Look Out Your Window?

    When you look out your office window, do you see a verdant campus and a vibrant student body? Maybe you see your favorite building or a lovely tree.

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  • Join the Conversation—Our New Member Community is Growing

    Join the Conversation—Our New Member Community is Growing

    It is our hope that our online community can become your go-to resource for finding and sharing information, raising questions, and connecting with other enrollment professionals.

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  • Access your members-only content in our new community!

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  • A Computer-Based SSAT is coming

    A Computer-Based SSAT is coming

    Beginning September 30, a limited number of families registering for the Upper Level SSAT will be presented with the option to register for the computer-based SSAT pilot

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  • Turn up the dial on your digital marketing. Check out our new webinar series!

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  • Highlights from EMA’s 2019 Annual Conference

    Highlights from EMA’s 2019 Annual Conference

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  • Entering Applicant Data Just Got a Lot Easier with Ravenna

    Entering Applicant Data Just Got a Lot Easier with Ravenna

    The SAO (Standard Application Online) is now integrated with Ravenna to help you boost school enrollment and save countless hours spent manually entering applicant data into your system.

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  • Honoring Four Members with Awards for Excellence in Enrollment Management

    Honoring Four Members with Awards for Excellence in Enrollment Management

    It is our great honor to cast a spotlight on this group of stand-out professionals in our industry. As nominated by their peers, these four have made tremendous contributions to their schools and to t

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  • The Challenges Ahead, The Path Forward

    The Challenges Ahead, The Path Forward

    For nearly a year I have been laboring over the right way to communicate my deep unhappiness with EMA’s 2019 State of the Independent School Industry research findings.

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  • The Importance of 'Why' in Our Mission

    The Importance of 'Why' in Our Mission

    When I first started working in Admissions, I wondered why we were referred to as the Admissions Office yet my job title is Director of Enrollment.

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  • 25 Years to Life

    25 Years to Life

    Over 25 years after beginning my career in enrollment management as a liaison officer, I decided to embark on the Leadership in Enrollment Management Certificate program...

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  • Scholarships Available for Enrollment Management Certificate Program

    Scholarships Available for Enrollment Management Certificate Program

    The Leadership in Enrollment Management Certificate program, offered by EMA and the USC Rossier School of Education, is accepting applications for the next session and a limited number of scholarships

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  • Non-Cognitive Variables in Crossroads’ Admission Process

    Non-Cognitive Variables in Crossroads’ Admission Process

    During the first session of my CERPP Leadership in Management program, I was thrilled to discover readings about non-cognitive variables and the rise of these NCVs among college and university admissi

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  • First-Ever EMA Head’s Institute a Rousing Success

    First-Ever EMA Head’s Institute a Rousing Success

    One of the highlights of the year for EMA was getting the go-ahead from our Board, with the support of the Edward E. Ford Foundation, to launch our first-ever Head’s Institute. We never could...

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  • EMA is Helping to Build the Next Generation of School Community Leaders

    EMA is Helping to Build the Next Generation of School Community Leaders

    How can it be, in 2019, that admission and enrollment leaders are not seeing their influence grow inside of schools? I'd be disingenuous if I told you that I am excited by the findings in EMA's l

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  • The Power of Inclusion. The Strength of Diversity

    The Power of Inclusion. The Strength of Diversity

    Last month, I had the great joy of visiting a relatively new school, Christina Seix Academy, in Trenton, New Jersey. Founded in 2012, the school enrolls just under 200 students

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  • The Future of Financial Aid

    The Future of Financial Aid

    In the last year, I’ve noticed during my presentations – whether to enrollment leaders or business leaders or heads or trustees – that the audience wants to linger on slides connected to...

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  • Post-Conference Reflections #EMA18

    Post-Conference Reflections #EMA18

    As I stood in front of the registration table waiting for my name tag to print, I looked at the two options for ribbons to attach: Presenter and First Time Attendee. It had been over a decade...

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  • Stronger by Association #EMA18

    Stronger by Association #EMA18

    As we head into this week’s EMA annual conference, I am reminded of several important issues which speak to our theme this year, “Stronger by Association.” Indeed, since the school year began,...

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  • The Politics of Enrollment Management

    The Politics of Enrollment Management

    Office politics is a phrase often uttered with an air of disapproval, even distaste. At its core however, it is simply a way of building and leveraging relationships to help achieve professional...

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  • We Are Not An Island

    We Are Not An Island

    In September 2017, as I started the CERPP program, I was excited to take the next step in becoming an enrollment management “professional.” I entered this field only a few years ago and felt I...

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