Blog

Thought-leadership articles and trend reports brought to you by the Enrollment Management Association

  • Honoring Four Members with Awards for Excellence in Enrollment Management

    Honoring Four Members with Awards for Excellence in Enrollment Management

    It is our great honor to cast a spotlight on this group of stand-out professionals in our industry. As nominated by their peers, these four have made tremendous contributions to their schools and to t

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  • The Challenges Ahead, The Path Forward

    The Challenges Ahead, The Path Forward

    For nearly a year I have been laboring over the right way to communicate my deep unhappiness with EMA’s 2019 State of the Independent School Industry research findings.

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  • The Importance of 'Why' in Our Mission

    The Importance of 'Why' in Our Mission

    When I first started working in Admissions, I wondered why we were referred to as the Admissions Office yet my job title is Director of Enrollment.

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  • 25 Years to Life

    25 Years to Life

    Over 25 years after beginning my career in enrollment management as a liaison officer, I decided to embark on the Leadership in Enrollment Management Certificate program...

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  • Scholarships Available for Enrollment Management Certificate Program

    Scholarships Available for Enrollment Management Certificate Program

    The Leadership in Enrollment Management Certificate program, offered by EMA and the USC Rossier School of Education, is accepting applications for the next session and a limited number of scholarships

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  • Non-Cognitive Variables in Crossroads’ Admission Process

    Non-Cognitive Variables in Crossroads’ Admission Process

    During the first session of my CERPP Leadership in Management program, I was thrilled to discover readings about non-cognitive variables and the rise of these NCVs among college and university admissi

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  • First-Ever EMA Head’s Institute a Rousing Success

    First-Ever EMA Head’s Institute a Rousing Success

    One of the highlights of the year for EMA was getting the go-ahead from our Board, with the support of the Edward E. Ford Foundation, to launch our first-ever Head’s Institute. We never could...

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  • EMA is Helping to Build the Next Generation of School Community Leaders

    EMA is Helping to Build the Next Generation of School Community Leaders

    How can it be, in 2019, that admission and enrollment leaders are not seeing their influence grow inside of schools? I'd be disingenuous if I told you that I am excited by the findings in EMA's l

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  • The Power of Inclusion. The Strength of Diversity

    The Power of Inclusion. The Strength of Diversity

    Last month, I had the great joy of visiting a relatively new school, Christina Seix Academy, in Trenton, New Jersey. Founded in 2012, the school enrolls just under 200 students

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  • The Future of Financial Aid

    The Future of Financial Aid

    In the last year, I’ve noticed during my presentations – whether to enrollment leaders or business leaders or heads or trustees – that the audience wants to linger on slides connected to...

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  • Post-Conference Reflections #EMA18

    Post-Conference Reflections #EMA18

    As I stood in front of the registration table waiting for my name tag to print, I looked at the two options for ribbons to attach: Presenter and First Time Attendee. It had been over a decade...

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  • Stronger by Association #EMA18

    Stronger by Association #EMA18

    As we head into this week’s EMA annual conference, I am reminded of several important issues which speak to our theme this year, “Stronger by Association.” Indeed, since the school year began,...

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  • The Politics of Enrollment Management

    The Politics of Enrollment Management

    Office politics is a phrase often uttered with an air of disapproval, even distaste. At its core however, it is simply a way of building and leveraging relationships to help achieve professional...

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  • We Are Not An Island

    We Are Not An Island

    In September 2017, as I started the CERPP program, I was excited to take the next step in becoming an enrollment management “professional.” I entered this field only a few years ago and felt I...

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  • Listening to Parents. Changing Perspectives.

    Listening to Parents. Changing Perspectives.

    Marketing guru Scott Stratten, this year's Annual Conference keynote speaker, asserts that today’s parents are loyal to one thing only—their children. His insights will certainly be useful as our...

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  • Using the Enrollment Management Spectrum to Drive Success – Three Brutal Facts

    Using the Enrollment Management Spectrum to Drive Success – Three Brutal Facts

    In recent speaking engagements, I have been asked by more than one head of school about the necessity of implementing a full enrollment management system. “Why can’t we just build a better...

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  • Challenge Accepted!

    Challenge Accepted!

    Undertaking the USC CERPP Leadership in Enrollment Management certificate program during my first year as a director of admission and marketing was challenging …. and that’s exactly why I chose...

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  • The Benefits of the Retreat

    The Benefits of the Retreat

    It’s that time again, we’re exhausted from filling the class but energized by the dynamic classes we are creating.  Once we get over the hump, we need to debrief as a team and determine how to...

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  • Without Mission: Impossible

    Without Mission: Impossible

    While interviewing for my first admission job three years ago (and just one year out of college), I remember naively pondering a series of questions: is the field of “admission” one that can...

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  • Four Skills to Master for Effective Leadership

    Four Skills to Master for Effective Leadership

    When I decided to apply for the USC CERPP Leadership in Enrollment Management certificate program, lots of people asked why I would undertake the work of the program if I wasn’t considering a...

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