Tom Sheppard

  • Building an Admission Office for the 21st Century

    Building an Admission Office for the 21st Century

    As the demands for complex marketing and recruitment strategies grow each year, fueled by the simultaneous need to meet revenue targets and satisfy savvy consumers, performance pressure rises...

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  • The Development of Individual and Collective Leadership Within the Admission Profession

    The Development of Individual and Collective Leadership Within the Admission Profession

    Leadership is an essential ingredient for the success of any organization. Few would argue with that. What is also abundantly clear, but less frequently articulated, is that leadership is a...

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  • Shifting the Paradigm

    Shifting the Paradigm

    As we move into late fall, an annual tradition is unfolding at independent schools across the country. The fine tuning of enrollment and revenue goals for the coming school year is about to take...

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  • Summer Admission: The Heat Is On

    Summer Admission: The Heat Is On

    I was 26 years old when I experienced my first summer in the admission profession. I had just been appointed admission director of a boarding and day school, and arrived to find that we had...

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