Peter Baron and Hans Mundahl

Peter Baron is EMA's chief member relations officer, responsible for the creation and oversight of our external programs as well as our membership promise. He oversees marketing and communications, member recruitment and retention, and outreach functions, as well as leadership training programs, research, and other related strategic initiatives. With a career spent in product development, sales, relationship development, and marketing, Peter's success has been built on listening to schools' and families' needs. Hans Mundahl has been an educator since 1995, when he first stepped into the classroom as a Fulbright exchange teacher in the former East Germany. Since then, Hans has taught in a variety of settings, including as an Outward Bound instructor, classroom teacher, house parent, and academic tutor. Hans served as an admission officer, strategic planning liaison, and experiential learning program head before focusing on academic technology integration. He is the head of school at Sant Bani School (NH).

  • School Consolidation: A Roadmap for Successfully Assuming Another Institution [Podcast Ep.32]

    School Consolidation: A Roadmap for Successfully Assuming Another Institution [Podcast Ep.32]

    Are you considering acquiring another school? Do you wonder if your school would be stronger if it became a part of another institution?

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  • Live at ACDC19: The Future of Boarding School Enrollment [Podcast Ep.30]

    Live at ACDC19: The Future of Boarding School Enrollment [Podcast Ep.30]

    When we set out to record a live podcast at our annual conference we were pretty nervous. How would it work to have an unscripted conversation with two industry thought leaders in a live environment?

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  • We Need a Theme Song [Podcast Ep.30.5]

    We Need a Theme Song [Podcast Ep.30.5]

    Are you tired of the stock music that introduces every episode of the podcast? So are we - and we need your help!

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  • Is There an Independent School Tuition Bubble? [Podcast Ep.29]

    Is There an Independent School Tuition Bubble? [Podcast Ep.29]

    How is tuition set each year at your school? Perhaps the board sets a 4% increase at budget season or maybe tuition is benchmarked in relation to local competition?

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  • How to Create a Winning School Brand [Podcast Ep.28]

    How to Create a Winning School Brand [Podcast Ep.28]

    Whether you work at a small school or a larger institution you understand the value of your brand. But how can you leverage your brand to create superfans who internalize the values...

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  • Meeting the Expectations of Today’s Independent School 'Buyers' [Podcast Ep.27]

    Meeting the Expectations of Today’s Independent School 'Buyers' [Podcast Ep.27]

    Who owns the experience of parents while their child is enrolled at your school?

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  • The College Admissions Scandal and More: Critical Legal Admission Issues in 2019 for School Leaders [Podcast Ep.23]

    The College Admissions Scandal and More: Critical Legal Admission Issues in 2019 for School Leaders [Podcast Ep.23]

    Debra Wilson, general counsel at NAIS and the SAIS president-elect, on the current issues and some lessons for independent schools.

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  • A Novel Approach to Tuition Setting [Podcast Ep.22]

    A Novel Approach to Tuition Setting [Podcast Ep.22]

    Sally Keidel, head of school at Montgomery School (PA) on the decreased tuition model that’s part of Montgomery’s A Bold Move Forward strategic plan, and how she accounted for lost revenue to meet bud

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  • Retention with Intention [Podcast Ep.21]

    Retention with Intention [Podcast Ep.21]

    One of the first things Head of School Rik Dugan implemented when he arrived at Princeton Academy of the Sacred Heart was a comprehensive retention strategy.

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  • Recapping Major Themes: Numbers, Aid, Career [Podcast Ep.20]

    Recapping Major Themes: Numbers, Aid, Career [Podcast Ep.20]

    Twenty episodes in, Peter and Hans take a break to recap the season.

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  • When Schools Close Their Doors - Strategies for Moving Forward [Podcast Ep.19]

    When Schools Close Their Doors - Strategies for Moving Forward [Podcast Ep.19]

    Peter and Hans talk with Amy Jolly, former head of school at Maine Girls’ Academy, about the process of closing the school and finding new homes for its students.

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  • GOAL! Enrollment Marketing that Works [Podcast Ep.18]

    GOAL! Enrollment Marketing that Works [Podcast Ep.18]

    Peter and Hans find out how Scott Allenby, director of marketing and strategic initiatives for Proctor Academy, creates and refines the school’s enrollment marketing strategy to hit yearly enrollment

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  • Reinventing Your Tuition Model [Podcast Ep.17]

    Reinventing Your Tuition Model [Podcast Ep.17]

    Peter and Hans talk with Head of School Noni Thomas Lopez and CFO Tom Cicatiello about their new Family Individualized Tuition (FIT) program, including its genesis and structure, working with their bo

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  • Success in Numbers: Building the Boarding School Funnel [Podcast Ep.16]

    Success in Numbers: Building the Boarding School Funnel [Podcast Ep.16]

    Join Peter and Hans as they learn from Sheila Mitchell (formerly Miklos), VP of market growth & deputy managing director of TABS/NABI, how NABI has enabled boarding schools to work together towards ex

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  • The Transformative Power of Enrollment Data [Podcast Ep.15]

    The Transformative Power of Enrollment Data [Podcast Ep.15]

    In this episode we talk with Chris Baker of The Baker Group about the Chatham Experience, and the ways data can transform the admission practices of the past into the enrollment management strategies

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  • Making it Personal - National and Regional Enrollment Data and Your School [Podcast Ep.14]

    Making it Personal - National and Regional Enrollment Data and Your School [Podcast Ep.14]

    In this episode we talk with NAIS' Myra McGovern, VP of media, and Joe Corbett, research analyst, about the latest issue and the national and regional data and trends that can make or break a school's

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  • Implementing a Flexible Tuition Program [Podcast Ep.13]

    Implementing a Flexible Tuition Program [Podcast Ep.13]

    In this episode we talk with Rick Branson, Head of School and Linda Dennison, Deputy Head of School and Chief Financial Officer from Indian Creek School, about why and how they developed, sold, and im

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  • Schools on Social - What's Working? What's Not? [Podcast Ep. 12]

    Schools on Social - What's Working? What's Not? [Podcast Ep. 12]

    In this episode we talk with Brendan Schneider of SchneiderB Media about what's working in school social media marketing...and what's not.

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  • The Tools You Need to Become An Effective Head of School [Podcast Ep.11]

    The Tools You Need to Become An Effective Head of School [Podcast Ep.11]

    In this episode we talk with John Farber, managing director at RG175, about the tools enrollment managers should learn about and consider implementing in order to make the climb to headship.

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  • Where Advancement Meets Enrollment [Podcast Ep.10]

    Where Advancement Meets Enrollment [Podcast Ep.10]

    In this episode we talk with Kathy Hanson, senior consultant and principal at Marts and Lundy, about the challenges that advancement teams face.

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