Heather Hoerle

Executive Director & Chief Executive Officer

  • The Challenges Ahead, The Path Forward

    The Challenges Ahead, The Path Forward

    For nearly a year I have been laboring over the right way to communicate my deep unhappiness with EMA’s 2019 State of the Independent School Industry research findings.

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  • EMA is Helping to Build the Next Generation of School Community Leaders

    EMA is Helping to Build the Next Generation of School Community Leaders

    How can it be, in 2019, that admission and enrollment leaders are not seeing their influence grow inside of schools? I'd be disingenuous if I told you that I am excited by the findings in EMA's l

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  • The Power of Inclusion. The Strength of Diversity

    The Power of Inclusion. The Strength of Diversity

    Last month, I had the great joy of visiting a relatively new school, Christina Seix Academy, in Trenton, New Jersey. Founded in 2012, the school enrolls just under 200 students

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  • The Future of Financial Aid

    The Future of Financial Aid

    In the last year, I’ve noticed during my presentations – whether to enrollment leaders or business leaders or heads or trustees – that the audience wants to linger on slides connected to...

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  • Stronger by Association #EMA18

    Stronger by Association #EMA18

    As we head into this week’s EMA annual conference, I am reminded of several important issues which speak to our theme this year, “Stronger by Association.” Indeed, since the school year began,...

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  • Listening to Parents. Changing Perspectives.

    Listening to Parents. Changing Perspectives.

    Marketing guru Scott Stratten, this year's Annual Conference keynote speaker, asserts that today’s parents are loyal to one thing only—their children. His insights will certainly be useful as our...

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  • Using the Enrollment Management Spectrum to Drive Success – Three Brutal Facts

    Using the Enrollment Management Spectrum to Drive Success – Three Brutal Facts

    In recent speaking engagements, I have been asked by more than one head of school about the necessity of implementing a full enrollment management system. “Why can’t we just build a better...

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  • You're Accepted! Member Schools Share the Good News

    You're Accepted! Member Schools Share the Good News

    This time of year can be fraught with nerves and stress, but one thing that always brings a smile is an acceptance video. We put out a call for examples from our member schools, and I'm pleased...

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  • Build and Sustain Through Change

    Build and Sustain Through Change

    “The Only Thing That Is Constant Is Change” ― Heraclitus Change is inevitable. It can create growth and inspire innovation. Much like colleges and universities over the past few decades,...

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  • 2017 Parent Report Lesson 1: Communicate, communicate, communicate!

    2017 Parent Report Lesson 1: Communicate, communicate, communicate!

    It’s been three years since EMA conducted our first prospective parent research study, and it is hard to believe how much has changed since then, as we’ve received the findings of our second...

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  • Ushering in a new age in admission

    Ushering in a new age in admission

    My life seems to be dusted with irony and here’s a fun personal story to that end. Many years ago, when I applied to Westtown School in Pennsylvania, there was significant concern during the...

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  • Quantifying the Shifting International Market

    Quantifying the Shifting International Market

    The Supreme Court’s recent lifting of the legal blocks on the Trump Administration’s travel ban—although temporary and partial—has kept the issue of international student enrollments on the...

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  • Even when it's over...it isn't over.

    Even when it's over...it isn't over.

    Even as you're finishing phase 1 of your admission decision-making process, phases 2 and 3 are underway...and this time of year often involves a good deal of data gathering and analysis. While...

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  • The Difference Between Management and Leadership

    The Difference Between Management and Leadership

      Several years ago, a friend asked me,”What’s the difference between management and leadership?” She felt that I would have a ready answer, having just stepped over the proverbial line to...

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  • Making Your Way to the Leadership Table: The Why and the How

    Making Your Way to the Leadership Table: The Why and the How

    The results of our  2016 State of the Independent School Admission Industry report – much to our frustration -- revealed little change from our 2013 study in the level of influence that...

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  • In Baltimore, A Sea Change.

    In Baltimore, A Sea Change.

    "What's in a name? That which we call a rose/ By any other name would smell as sweet." Romeo and Juliet (II, ii, 1-2) As classic, romantic, and heartfelt as Juliet’s line remains to this day,...

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  • A Start-of-the-Year Snapshot

    A Start-of-the-Year Snapshot

    Welcome back to a new school year.  I know, as a former admission professional, how exciting the opening days of school can be!  Isn’t it satisfying to see the new class of students that you...

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  • Four Things You Should Know About The Enrollment Management Association

    Four Things You Should Know About The Enrollment Management Association

    In case you hadn’t heard, SSATB has become The Enrollment Management Association! In a recent blog, I described the input and thought behind this change, as well as how it will help to inspire...

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  • What’s in a Name? A Lot, We Think.

    What’s in a Name? A Lot, We Think.

    Welcome to the online headquarters of your association, The Enrollment Management Association, formerly SSATB. Many companies and organizations have famously – and sometimes infamously – changed...

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  • North American Boarding Workshop: Speed Dating Meets Strategic Enrollment Planning

    North American Boarding Workshop: Speed Dating Meets Strategic Enrollment Planning

    While most successful enrollment stories are years in the making, a new service—cooked up by inveterate global marketer Mary Danby—has begun to substantially help international students find...

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