Heather Hoerle

A Message from Heather Hoerle About the Texas School Shooting

A Message From Heather Hoerle Regarding the Verdict of Derek Chauvin

A Message From Heather Hoerle in the Aftermath of the Atlanta Attacks

Once in Our Lifetime: Lessons From This Pandemic Year

COVID-19 has forced our community to reexamine practices and has illuminated the tremendous power in shared collaboration as we redesign our collective future.

SSAT at Home Update (11/05/2020)

SSAT at Home Update from Heather Hoerle

A Message From Heather Hoerle: Announcing the SSAT At Home

We are excited to share that beginning in fall 2020, EMA will offer large-scale, at-home administration of the SSAT.

The Challenges Ahead, The Path Forward

For nearly a year I have been laboring over the right way to communicate my deep unhappiness with EMA’s 2019 State of the Independent School Industry research findings.

EMA is Helping to Build the Next Generation of School Community Leaders

How can it be, in 2019, that admission and enrollment leaders are not seeing their influence grow inside of schools? I'd be disingenuous if I told you that I am excited by the findings in EMA's l

The Power of Inclusion. The Strength of Diversity

Last month, I had the great joy of visiting a relatively new school, Christina Seix Academy, in Trenton, New Jersey. Founded in 2012, the school enrolls just under 200 students

The Future of Financial Aid

In the last year, I’ve noticed during my presentations – whether to enrollment leaders or business leaders or heads or trustees – that the audience wants to linger on slides connected to...

Stronger by Association #EMA18

As we head into this week’s EMA annual conference, I am reminded of several important issues which speak to our theme this year, “Stronger by Association.” Indeed, since the school year began,...

Listening to Parents. Changing Perspectives.

Marketing guru Scott Stratten, this year's Annual Conference keynote speaker, asserts that today’s parents are loyal to one thing only—their children. His insights will certainly be useful as our...

Using the Enrollment Management Spectrum to Drive Success – Three Brutal Facts

In recent speaking engagements, I have been asked by more than one head of school about the necessity of implementing a full enrollment management system. “Why can’t we just build a better...

You're Accepted! Member Schools Share the Good News

This time of year can be fraught with nerves and stress, but one thing that always brings a smile is an acceptance video. We put out a call for examples from our member schools, and I'm pleased...

Build and Sustain Through Change

“The Only Thing That Is Constant Is Change” ― Heraclitus Change is inevitable. It can create growth and inspire innovation. Much like colleges and universities over the past few decades,...

2017 Parent Report Lesson 1: Communicate, communicate, communicate!

It’s been three years since EMA conducted our first prospective parent research study, and it is hard to believe how much has changed since then, as we’ve received the findings of our second...

Ushering in a new age in admission

My life seems to be dusted with irony and here’s a fun personal story to that end. Many years ago, when I applied to Westtown School in Pennsylvania, there was significant concern during the...

Quantifying the Shifting International Market

The Supreme Court’s recent lifting of the legal blocks on the Trump Administration’s travel ban—although temporary and partial—has kept the issue of international student enrollments on the...

Even when it's over...it isn't over.

Even as you're finishing phase 1 of your admission decision-making process, phases 2 and 3 are underway...and this time of year often involves a good deal of data gathering and analysis. While...

The Difference Between Management and Leadership

  Several years ago, a friend asked me,”What’s the difference between management and leadership?” She felt that I would have a ready answer, having just stepped over the proverbial line to...