The Next Normal: How K–12 Independent Schools Can Survive and Thrive in a New Landscape (Executive Summary)

May 11, 2020 The Enrollment Management Association

COVID-19 Has Changed Everything — An Executive Summary of EMA's Report: The Next Normal: How K–12 Independent Schools Can Survive and Thrive in a New Landscape

You have a lot to be proud of.

As schools continue to face the many challenges brought on by COVID-19, everyone is doing exceptional work finding new and creative ways to innovate their programs, tools, communications, and so much more.

McKinsey & Company recently produced a groundbreaking report, How Should US Higher Education Plan for an Uncertain Future?, that categorizes our uncertain COVID-19 future into three major scenarios:

Rapid and effective control: virus contained
Effective response but (regional) virus resurgence: virus recurrence
Broad failure of public health interventions: pandemic escalation

The Enrollment Management Association (EMA) took inspiration from their work and developed, The Next Normal: How K–12 Independent Schools Can Survive and Thrive in a New Landscape, to help guide you through the same three scenarios.

Our report includes implications for:

Tuition, Pricing, and Business Model: Chad Tew, LearnCollab
Enrollment: Colby Morgan, EMA
Financial Aid: Kristen Power, EMA
Access and Inclusion: Derrick Gay, Derrick Gay LLC
Financial Sustainability: Ari Betof, Organizational Sustainability Consulting
Social and Emotional Health: Laura Tierney, The Social Institute
Advancement: Ann Snyder, Council for Advancement and Support of Education

We hope this report provides guidance and inspiration for your school to prepare for the future.

Log into EMA's Member Community to access the full report.

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