Schools on Social - What's Working? What's Not? [Podcast Ep. 12]

In this episode we talk with Brendan Schneider of SchneiderB Media about what's working in school social media marketing...and what's not.

Released October 3, 2018

Take a deep dive into the data as we uncover the social media elements school marketers find most and least valuable for recruitment and retention marketing.

Peter and Hans chat with Brendan Schneider of SchneiderB Media about the results of the 2018 School Marketing and Social Media Survey he completed in conjunction with imageseven.

About the Author

Peter Baron and Hans Mundahl

Peter Baron is EMA's chief member relations officer, responsible for the creation and oversight of our external programs as well as our membership promise. He oversees marketing and communications, member recruitment and retention, and outreach functions, as well as leadership training programs, research, and other related strategic initiatives. With a career spent in product development, sales, relationship development, and marketing, Peter's success has been built on listening to schools' and families' needs. Hans Mundahl is EMA's director of professional development and has been an educator since 1995, when he first stepped into the classroom as a Fulbright exchange teacher in the former East Germany. Since then, Hans has taught in a variety of settings, including as an Outward Bound instructor, classroom teacher, house parent, and in higher ed. Hans has served in just about every role possible in an independent school including as an admission officer, program leader, trustee, and head of school.

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