The Next Normal: How K–12 Independent Schools Can Survive and Thrive in a New Landscape (Executive Summary)
As schools continue to face the many challenges brought on by COVID-19, everyone is doing exceptional work finding new and creative ways to innovate their programs, tools, communications, and so much
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Cross-Collaboration: Leveraging your Alumni for Admission
Cameron Steese, Senior Associate Director of Admissions, St. Timothy's School, MD
Kimberly Coughlin, Director of Admissions, St. Timothy's School, MD
Four years ago, St. Timothy’s School opened at 14
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Admission as a Classroom: Using Student Ambassadors to Further Your Office’s Work and Provide Real Learning Opportunities
Rebecca Brooks, Associate Director of Admissions, Director of Financial Aid, and Amy Graham, Director of Enrollment Management, Pomfret School, CT
Admission offices in the fall are nothing but hectic
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Save the Funnel!
Aimee Gruber, Senior Director of Outreach & Business Developement, The Enrollment Management Association, NJ
Hilary LaMonte, VP, Data and Analysis for School Leadership, NAIS, DC
Janice Crampton, Exec
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The Benefits of the Retreat
It’s that time again, we’re exhausted from filling the class but energized by the dynamic classes we are creating. Once we get over the hump, we need to debrief as a team and determine how to...
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An Ounce of Prevention… How Engagement Survey Data Can Help Reduce Attrition
by George Conway, president, IES Consulting
+ The U.S. birthrate (fertility) is at its lowest point in history1
+ Nearly half of National Association of Independent Schools (NAIS) schools are...
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How to Strengthen Enrollment with Stronger Messaging
with Jennie Winton
If you know what makes your school special, but struggle to describe it in a succinct way, this presentation is for you. Learn how to use the Minute Message Model to powerfully...
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5 Fun Ways to Use Snapchat and Instagram
By Allison Ewing, Senior Content Strategist and Sean Williams, Managing Consultant, True Digital Communications
It’s no secret that Generation Z (ages 13-19) use social media constantly. But...
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Walking the Transition Tightrope
by Carson Roy, Director of Admission and Financial Aid, Potomac School (VA)
Summer is typically a slow and rejuvenating time for most independent school admission professionals, but for those...
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Introduction to Net Revenue Management
Ernest Koe and Stephen Ritchie of the Proof Group introduce the basics of net revenue management and tuition discounting, based in part on lessons learned while working with college admission and...
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Understanding Advancement
From The Yield, Spring 2015
The most successful schools understand the lifetime value of the customer—from the first inquiry of a prospective family to the planned gift of a proud...
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The Annual Report: Archive Data for Data-Driven Decisions
While reviewing many excellent blogs, articles, and presentations on the topic of admission data and reports, I was reminded (not fondly) of my first few years on the job (in the late 90’s) and...
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