The Next Normal: How K–12 Independent Schools Can Survive and Thrive in a New Landscape (Executive Summary)
As schools continue to face the many challenges brought on by COVID-19, everyone is doing exceptional work finding new and creative ways to innovate their programs, tools, communications, and so much
View Resource
Cross-Collaboration: Leveraging your Alumni for Admission
Cameron Steese, Senior Associate Director of Admissions, St. Timothy's School, MD
Kimberly Coughlin, Director of Admissions, St. Timothy's School, MD
Four years ago, St. Timothy’s School opened at 14
View Presentation
Admission as a Classroom: Using Student Ambassadors to Further Your Office’s Work and Provide Real Learning Opportunities
Rebecca Brooks, Associate Director of Admissions, Director of Financial Aid, and Amy Graham, Director of Enrollment Management, Pomfret School, CT
Admission offices in the fall are nothing but hectic
View Presentation
Save the Funnel!
Aimee Gruber, Senior Director of Outreach & Business Developement, The Enrollment Management Association, NJ
Hilary LaMonte, VP, Data and Analysis for School Leadership, NAIS, DC
Janice Crampton, Exec
View Presentation
Schools on Social - What's Working? What's Not? [Podcast Ep. 12]
In this episode we talk with Brendan Schneider of SchneiderB Media about what's working in school social media marketing...and what's not.
Read Article
Where Advancement Meets Enrollment [Podcast Ep.10]
In this episode we talk with Kathy Hanson, senior consultant and principal at Marts and Lundy, about the challenges that advancement teams face.
Read Article
The Marketing and Enrollment Partnership: An interview with Stacy Jagodowski [Podcast Ep.6]
In this episode we talk with Stacy Jagodowski, independent school marketing veteran and a current strategic marketing consultant, about the marketing and enrollment partnership.
Read Article
The Benefits of the Retreat
It’s that time again, we’re exhausted from filling the class but energized by the dynamic classes we are creating. Once we get over the hump, we need to debrief as a team and determine how to...
Read Article
An Ounce of Prevention… How Engagement Survey Data Can Help Reduce Attrition
by George Conway, president, IES Consulting
+ The U.S. birthrate (fertility) is at its lowest point in history1
+ Nearly half of National Association of Independent Schools (NAIS) schools are...
Read Article
How to Strengthen Enrollment with Stronger Messaging
with Jennie Winton
If you know what makes your school special, but struggle to describe it in a succinct way, this presentation is for you. Learn how to use the Minute Message Model to powerfully...
Read Article
5 Fun Ways to Use Snapchat and Instagram
By Allison Ewing, Senior Content Strategist and Sean Williams, Managing Consultant, True Digital Communications
It’s no secret that Generation Z (ages 13-19) use social media constantly. But...
Read Article
Walking the Transition Tightrope
by Carson Roy, Director of Admission and Financial Aid, Potomac School (VA)
Summer is typically a slow and rejuvenating time for most independent school admission professionals, but for those...
Read Article
Introduction to Net Revenue Management
Ernest Koe and Stephen Ritchie of the Proof Group introduce the basics of net revenue management and tuition discounting, based in part on lessons learned while working with college admission and...
Read Article
Understanding Advancement
From The Yield, Spring 2015
The most successful schools understand the lifetime value of the customer—from the first inquiry of a prospective family to the planned gift of a proud...
Read Article