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As schools continue to face the many challenges brought on by COVID-19, everyone is doing exceptional work finding new and creative ways to innovate their programs, tools, communications, and so much

Crystal Bailey, Director, The Etiquette Institute of Washington An experienced consultant and public speaker, Crystal is dedicated to helping business professionals polish their executive presence an

With Sara Nordhoff, Director of Admission and Financial Aid, Catlin Gabel School & Mary Braun, Associate Director of Admission, Catlin Gabel School Many admission offices dread re-enrollment season d

With Robin Cook, Director of Electronic Communications, Pomfret School & Carson Roy, Director of Admissions and Financial Aid, Pomfret School Learn how Pomfret School’s media team enhances the school

With Debbie Williams, Director of Admission, Crane Country Day School (CA) & Julia Davis, Admissions Associate, Crane Country Day School (CA) An Open House event is often a prospective family’s first

Cameron Steese, Senior Associate Director of Admissions, St. Timothy's School, MD Kimberly Coughlin, Director of Admissions, St. Timothy's School, MD Four years ago, St. Timothy’s School opened at 14

Mike Connor, President, Connor Associates Strategic Services, LLC, CA What are the marketing responsibilities of the faculty? Head of school? Trustees? Business officer? Admission director? Developme

Rebecca Brooks, Associate Director of Admissions, Director of Financial Aid, and Amy Graham, Director of Enrollment Management, Pomfret School, CT Admission offices in the fall are nothing but hectic

Aimee Gruber, Senior Director of Outreach & Business Developement, The Enrollment Management Association, NJ Hilary LaMonte, VP, Data and Analysis for School Leadership, NAIS, DC Janice Crampton, Exec
![Schools on Social - What's Working? What's Not? [Podcast Ep. 12]](https://content.cdntwrk.com/mediaproxy?url=https%3A%2F%2Fcontent.cdntwrk.com%2Ffiles%2FaHViPTkzMTE2JmNtZD1pdGVtZWRpdG9yaW1hZ2UmZmlsZW5hbWU9aXRlbWVkaXRvcmltYWdlXzVlNWFiNWY2MzU2NzYuanBnJnZlcnNpb249MDAwMCZzaWc9NGIzMzljZDA2MGNkY2VjMmZhM2NmOGIyYWU0YjZlMDc%25253D&size=1&version=1665679078&sig=e2e0ecfeb038372c6724052dac1ca44f&default=hubs%2Ftilebg-blogs.jpg)
In this episode we talk with Brendan Schneider of SchneiderB Media about what's working in school social media marketing...and what's not.
![Where Advancement Meets Enrollment [Podcast Ep.10]](https://content.cdntwrk.com/mediaproxy?url=https%3A%2F%2Fcontent.cdntwrk.com%2Ffiles%2FaHViPTkzMTE2JmNtZD1pdGVtZWRpdG9yaW1hZ2UmZmlsZW5hbWU9aXRlbWVkaXRvcmltYWdlXzVlNWFiNjNmNTM0NTguanBnJnZlcnNpb249MDAwMCZzaWc9ZjI3Mjg3ZWM1MzEzNzk3MjYzMmIzZGVlMjU5MjA3Y2Q%25253D&size=1&version=1665679078&sig=8912c8803f142349bfe5ed861477fcfe&default=hubs%2Ftilebg-blogs.jpg)
In this episode we talk with Kathy Hanson, senior consultant and principal at Marts and Lundy, about the challenges that advancement teams face.
![The Marketing and Enrollment Partnership: An interview with Stacy Jagodowski [Podcast Ep.6]](https://content.cdntwrk.com/mediaproxy?url=https%3A%2F%2Fcontent.cdntwrk.com%2Ffiles%2FaHViPTkzMTE2JmNtZD1pdGVtZWRpdG9yaW1hZ2UmZmlsZW5hbWU9aXRlbWVkaXRvcmltYWdlXzVlNWFiNmFhZGY5ODguanBnJnZlcnNpb249MDAwMCZzaWc9MmEwMGUwMjg3MjA5ZTFjZDdiZDZhYzZjMjM4ZDA0YWM%25253D&size=1&version=1665679078&sig=da56c870254a99c282b53eeecfae68c6&default=hubs%2Ftilebg-blogs.jpg)
In this episode we talk with Stacy Jagodowski, independent school marketing veteran and a current strategic marketing consultant, about the marketing and enrollment partnership.

It’s that time again, we’re exhausted from filling the class but energized by the dynamic classes we are creating. Once we get over the hump, we need to debrief as a team and determine how to...

by George Conway, president, IES Consulting + The U.S. birthrate (fertility) is at its lowest point in history1 + Nearly half of National Association of Independent Schools (NAIS) schools are...

with Jennie Winton If you know what makes your school special, but struggle to describe it in a succinct way, this presentation is for you. Learn how to use the Minute Message Model to powerfully...

By Allison Ewing, Senior Content Strategist and Sean Williams, Managing Consultant, True Digital Communications It’s no secret that Generation Z (ages 13-19) use social media constantly. But...

by Carson Roy, Director of Admission and Financial Aid, Potomac School (VA) Summer is typically a slow and rejuvenating time for most independent school admission professionals, but for those...

Ask students and families to add your email address to their address book. This “whitelists” your address to help keep your email messaging out of their spam folder. When choosing the “From”...

Ernest Koe and Stephen Ritchie of the Proof Group introduce the basics of net revenue management and tuition discounting, based in part on lessons learned while working with college admission and...

From The Yield, Spring 2015 The most successful schools understand the lifetime value of the customer—from the first inquiry of a prospective family to the planned gift of a proud...