Advancement Office
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View ResourceThe Next Normal: How K–12 Independent Schools Can Survive and Thrive in a New Landscape (Executive Summary)
As schools continue to face the many challenges brought on by COVID-19, everyone is doing exceptional work finding new and creative ways to innovate their programs, tools, communications, and so much
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View PresentationBusiness and Networking Etiquette
Crystal Bailey, Director, The Etiquette Institute of Washington An experienced consultant and public speaker, Crystal is dedicated to helping business professionals polish their executive presence an
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View PresentationRe-examining Re-Enrollment
With Sara Nordhoff, Director of Admission and Financial Aid, Catlin Gabel School & Mary Braun, Associate Director of Admission, Catlin Gabel School Many admission offices dread re-enrollment season d
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View PresentationStudent-Led Communications
With Robin Cook, Director of Electronic Communications, Pomfret School & Carson Roy, Director of Admissions and Financial Aid, Pomfret School Learn how Pomfret School’s media team enhances the school
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View PresentationSecrets to Open House Success
With Debbie Williams, Director of Admission, Crane Country Day School (CA) & Julia Davis, Admissions Associate, Crane Country Day School (CA) An Open House event is often a prospective family’s first
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View PresentationCross-Collaboration: Leveraging your Alumni for Admission
Cameron Steese, Senior Associate Director of Admissions, St. Timothy's School, MD Kimberly Coughlin, Director of Admissions, St. Timothy's School, MD Four years ago, St. Timothy’s School opened at 14
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View PresentationIt's What's Inside that Counts: Internal Marketing Partnerships to Increase Enrollment and Retention
Mike Connor, President, Connor Associates Strategic Services, LLC, CA What are the marketing responsibilities of the faculty? Head of school? Trustees? Business officer? Admission director? Developme
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View PresentationDesigning and Implementing a Robust Retention Program
Craig Tredenick, Dir. of Enrollment Management, All Saints' Episcopal School, TX We should never take any family’s commitment to our schools for granted, especially given the current economic landsca
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View PresentationAdmission as a Classroom: Using Student Ambassadors to Further Your Office’s Work and Provide Real Learning Opportunities
Rebecca Brooks, Associate Director of Admissions, Director of Financial Aid, and Amy Graham, Director of Enrollment Management, Pomfret School, CT Admission offices in the fall are nothing but hectic
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View PresentationSave the Funnel!
Aimee Gruber, Senior Director of Outreach & Business Developement, The Enrollment Management Association, NJ Hilary LaMonte, VP, Data and Analysis for School Leadership, NAIS, DC Janice Crampton, Exec
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Read ArticleThe Benefits of the Retreat
It’s that time again, we’re exhausted from filling the class but energized by the dynamic classes we are creating. Once we get over the hump, we need to debrief as a team and determine how to...
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Read ArticleAn Ounce of Prevention… How Engagement Survey Data Can Help Reduce Attrition
by George Conway, president, IES Consulting + The U.S. birthrate (fertility) is at its lowest point in history1 + Nearly half of National Association of Independent Schools (NAIS) schools are...
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Read ArticleHow to Strengthen Enrollment with Stronger Messaging
with Jennie Winton If you know what makes your school special, but struggle to describe it in a succinct way, this presentation is for you. Learn how to use the Minute Message Model to powerfully...
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Read Article5 Fun Ways to Use Snapchat and Instagram
By Allison Ewing, Senior Content Strategist and Sean Williams, Managing Consultant, True Digital Communications It’s no secret that Generation Z (ages 13-19) use social media constantly. But...
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Read ArticleWalking the Transition Tightrope
by Carson Roy, Director of Admission and Financial Aid, Potomac School (VA) Summer is typically a slow and rejuvenating time for most independent school admission professionals, but for those...
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Read ArticleEmail Marketing 101
Ask students and families to add your email address to their address book. This “whitelists” your address to help keep your email messaging out of their spam folder. When choosing the “From”...
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Read ArticleIntroduction to Net Revenue Management
Ernest Koe and Stephen Ritchie of the Proof Group introduce the basics of net revenue management and tuition discounting, based in part on lessons learned while working with college admission and...
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Read ArticleUnderstanding Advancement
From The Yield, Spring 2015 The most successful schools understand the lifetime value of the customer—from the first inquiry of a prospective family to the planned gift of a proud...
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59:15Watch VideoEffective Retention Strategies to Keep Your Families Enrolled
In light of our economic concerns, it is critical that we are proactive and intentional in all that we do to keep our current families enrolled.
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Read ArticleThe Annual Report: Archive Data for Data-Driven Decisions
While reviewing many excellent blogs, articles, and presentations on the topic of admission data and reports, I was reminded (not fondly) of my first few years on the job (in the late 90’s) and...
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