Advancement Office
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The Next Normal: How K–12 Independent Schools Can Survive and Thrive in a New Landscape (Executive Summary)
As schools continue to face the many challenges brought on by COVID-19, everyone is doing exceptional work finding new and creative ways to innovate their programs, tools, communications, and so much
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The Benefits of the Retreat
It’s that time again, we’re exhausted from filling the class but energized by the dynamic classes we are creating. Once we get over the hump, we need to debrief as a team and determine how to...
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An Ounce of Prevention… How Engagement Survey Data Can Help Reduce Attrition
by George Conway, president, IES Consulting + The U.S. birthrate (fertility) is at its lowest point in history1 + Nearly half of National Association of Independent Schools (NAIS) schools are...
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How to Strengthen Enrollment with Stronger Messaging
with Jennie Winton If you know what makes your school special, but struggle to describe it in a succinct way, this presentation is for you. Learn how to use the Minute Message Model to powerfully...
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5 Fun Ways to Use Snapchat and Instagram
By Allison Ewing, Senior Content Strategist and Sean Williams, Managing Consultant, True Digital Communications It’s no secret that Generation Z (ages 13-19) use social media constantly. But...
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Walking the Transition Tightrope
by Carson Roy, Director of Admission and Financial Aid, Potomac School (VA) Summer is typically a slow and rejuvenating time for most independent school admission professionals, but for those...
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Email Marketing 101
Ask students and families to add your email address to their address book. This “whitelists” your address to help keep your email messaging out of their spam folder. When choosing the “From”...
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Introduction to Net Revenue Management
Ernest Koe and Stephen Ritchie of the Proof Group introduce the basics of net revenue management and tuition discounting, based in part on lessons learned while working with college admission and...
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Understanding Advancement
From The Yield, Spring 2015 The most successful schools understand the lifetime value of the customer—from the first inquiry of a prospective family to the planned gift of a proud...
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59:15
Effective Retention Strategies to Keep Your Families Enrolled
In light of our economic concerns, it is critical that we are proactive and intentional in all that we do to keep our current families enrolled.
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The Annual Report: Archive Data for Data-Driven Decisions
While reviewing many excellent blogs, articles, and presentations on the topic of admission data and reports, I was reminded (not fondly) of my first few years on the job (in the late 90’s) and...
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