Advancement Office

  • Business and Networking Etiquette

    Business and Networking Etiquette

    Crystal Bailey, Director, The Etiquette Institute of Washington An experienced consultant and public speaker, Crystal is dedicated to helping business professionals polish their executive presence an

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  • Re-examining Re-Enrollment

    Re-examining Re-Enrollment

    With Sara Nordhoff, Director of Admission and Financial Aid, Catlin Gabel School & Mary Braun, Associate Director of Admission, Catlin Gabel School Many admission offices dread re-enrollment season d

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  • Student-Led Communications

    Student-Led Communications

    With Robin Cook, Director of Electronic Communications, Pomfret School & Carson Roy, Director of Admissions and Financial Aid, Pomfret School Learn how Pomfret School’s media team enhances the school

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  • Secrets to Open House Success

    Secrets to Open House Success

    With Debbie Williams, Director of Admission, Crane Country Day School (CA) & Julia Davis, Admissions Associate, Crane Country Day School (CA) An Open House event is often a prospective family’s first

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  • Cross-Collaboration: Leveraging your Alumni for Admission

    Cross-Collaboration: Leveraging your Alumni for Admission

    Cameron Steese, Senior Associate Director of Admissions, St. Timothy's School, MD Kimberly Coughlin, Director of Admissions, St. Timothy's School, MD Four years ago, St. Timothy’s School opened at 14

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  • It's What's Inside that Counts: Internal Marketing Partnerships to Increase Enrollment and Retention

    It's What's Inside that Counts: Internal Marketing Partnerships to Increase Enrollment and Retention

    Mike Connor, President, Connor Associates Strategic Services, LLC, CA What are the marketing responsibilities of the faculty? Head of school? Trustees? Business officer? Admission director? Developme

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  • Designing and Implementing a Robust Retention Program

    Designing and Implementing a Robust Retention Program

    Craig Tredenick, Dir. of Enrollment Management, All Saints' Episcopal School, TX We should never take any family’s commitment to our schools for granted, especially given the current economic landsca

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  • Admission as a Classroom: Using Student Ambassadors to Further Your Office’s Work and Provide Real Learning Opportunities

    Admission as a Classroom: Using Student Ambassadors to Further Your Office’s Work and Provide Real Learning Opportunities

    Rebecca Brooks, Associate Director of Admissions, Director of Financial Aid, and Amy Graham, Director of Enrollment Management, Pomfret School, CT Admission offices in the fall are nothing but hectic

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  • Save the Funnel!

    Save the Funnel!

    Aimee Gruber, Senior Director of Outreach & Business Developement, The Enrollment Management Association, NJ Hilary LaMonte, VP, Data and Analysis for School Leadership, NAIS, DC Janice Crampton, Exec

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  • The Benefits of the Retreat

    The Benefits of the Retreat

    It’s that time again, we’re exhausted from filling the class but energized by the dynamic classes we are creating.  Once we get over the hump, we need to debrief as a team and determine how to...

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  • An Ounce of Prevention… How Engagement Survey Data Can Help Reduce Attrition

    An Ounce of Prevention… How Engagement Survey Data Can Help Reduce Attrition

    by George Conway, president, IES Consulting + The U.S. birthrate (fertility) is at its lowest point in history1 + Nearly half of National Association of Independent Schools (NAIS) schools are...

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  • How to Strengthen Enrollment with Stronger Messaging

    How to Strengthen Enrollment with Stronger Messaging

    with Jennie Winton If you know what makes your school special, but struggle to describe it in a succinct way, this presentation is for you. Learn how to use the Minute Message Model to powerfully...

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  • 5 Fun Ways to Use Snapchat and Instagram

    5 Fun Ways to Use Snapchat and Instagram

    By Allison Ewing, Senior Content Strategist and Sean Williams, Managing Consultant, True Digital Communications It’s no secret that Generation Z (ages 13-19) use social media constantly. But...

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  • Walking the Transition Tightrope

    Walking the Transition Tightrope

    by Carson Roy, Director of Admission and Financial Aid, Potomac School (VA) Summer is typically a slow and rejuvenating time for most independent school admission professionals, but for those...

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  • Email Marketing 101

    Email Marketing 101

    Ask students and families to add your email address to their address book. This “whitelists” your address to help keep your email messaging out of their spam folder. When choosing the “From”...

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  • Introduction to Net Revenue Management

    Introduction to Net Revenue Management

    Ernest Koe and Stephen Ritchie of the Proof Group introduce the basics of net revenue management and tuition discounting, based in part on lessons learned while working with college admission and...

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  • Understanding Advancement

    Understanding Advancement

    From The Yield, Spring 2015  The most successful schools understand the lifetime value of the customer—from the first inquiry of a prospective family to the planned gift of a proud...

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  • Effective Retention Strategies to Keep Your Families Enrolled59:15

    Effective Retention Strategies to Keep Your Families Enrolled

    In light of our economic concerns, it is critical that we are proactive and intentional in all that we do to keep our current families enrolled.

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  • The Annual Report: Archive Data for Data-Driven Decisions

    The Annual Report: Archive Data for Data-Driven Decisions

    While reviewing many excellent blogs, articles, and presentations on the topic of admission data and reports, I was reminded (not fondly) of my first few years on the job (in the late 90’s) and...

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  • Attacking the Attrition Monster — One School’s Story47:11

    Attacking the Attrition Monster — One School’s Story

    Admission work is hard - filling spots with mission appropriate students can be difficult.

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